Checkout my slide deck from iDATE 2016 Los Angeles! Tweet any questions/comments to @csanfilippo01
I’m super excited to announce that June 8-10 I’ll be in Los Angeles, CA, attending and speaking at the iDate Conference, which is the online dating industry’s largest market expo. I can’t wait to spread some of my SEO and reputation management insight to the online dating world! I’ll be presenting on Friday at 11:00 am in the Waterfall Room. I’ll be speaking in collaboration panel with two other experts in my field, and we’ll be covering topics like mobile dating, affiliate marketing, and user experience.
Over the past several months the reputation management firm I confounded has exploded with growth. While juggling the massive amount of high quality leads rolling in, we realized it was time to build a team of SEO Techs. We need technical SEOs and many of them. So I began crafting job descriptions and took a trip down memory lane to the days when I had applied for SEO positions.
As a good SEO candidate, I always conducted thorough research on potential employer prospects. This included crawling and picking apart the agency/company website.
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The Story of How This Podcast Came to Be
For the past year, I’ve been kicking the idea around of doing a podcast with my good friend Chris Favaloro. Chris is the founder of Hover Owl, an On-Page Analytics platform that provides visitor recordings, heatmaps, and other nifty solutions for eCommerce managers and conversion optimization specialists.
We met a year ago when we were both asked to speak about analytics at one of the startup community organizations here in Tampa. After the event ended, we stayed in touch and frequently met up for coffee to discuss some of the strategies we were testing for customer acquisition.
At the time, Chris was working on some very innovative direct mail campaigns (clear envelopes with screenshots and heatmaps to grab attention), that I thought were truly fascinating, while I had a strong interest in a Facebook advertising method that I had hit a roadblock with.
One Sunday morning we grabbed a coffee and spent about 4 hours working on this Facebook advertising strategy back at Chris’ apartment. After 4 hours, we had “cracked the code”. We both published our Facebook campaigns which were approved and live within minutes.