The Story of How This Podcast Came to Be
For the past year, I’ve been kicking the idea around of doing a podcast with my good friend Chris Favaloro. Chris is the founder of Hover Owl, an On-Page Analytics platform that provides visitor recordings, heatmaps, and other nifty solutions for eCommerce managers and conversion optimization specialists.
We met a year ago when we were both asked to speak about analytics at one of the startup community organizations here in Tampa. After the event ended, we stayed in touch and frequently met up for coffee to discuss some of the strategies we were testing for customer acquisition.
At the time, Chris was working on some very innovative direct mail campaigns (clear envelopes with screenshots and heatmaps to grab attention), that I thought were truly fascinating, while I had a strong interest in a Facebook advertising method that I had hit a roadblock with.
One Sunday morning we grabbed a coffee and spent about 4 hours working on this Facebook advertising strategy back at Chris’ apartment. After 4 hours, we had “cracked the code”. We both published our Facebook campaigns which were approved and live within minutes.
Three days later one of my Facebook ads was a hit! I had generated my very first lead through Facebook advertising. My total cost was $4, and total earnings to date from that lead exceed $10,000!
That may sound like a “get rich quick” scheme, but believe me, there was nothing quick about it. I spent years learning the fundamentals of online marketing, analytical problem solving, and using big data in marketing. The Facebook advertising strategy was the final piece that tied it all together.
And the earnings didn’t come all it once. It came in slowly and I had to continuously upsell the client and move them into a bigger package. Keep in mind, I still had to earn every penny of that $10,000!!
As time went on, the ideas and strategies Chris and I discussed became further and further developed. Our meetups turned into rapid brainstorm sessions that left us walking away with a dozen new methods to test out.
That’s when I realized, “how cool would it be if these sessions were live?”. I know there is an audience for this type of content because I have a dozen inquiries in my Facebook messenger right now! So we decided we’ll try out a few episodes and see where it goes.
I enjoy these discussion and honestly could talk FOREVER about the million different strategies startups and traditional businesses can use to earn new customers. The only challenge I see is getting the production side of things perfected.
I hope you guys enjoy what we put together. Please let me know if you have any feedback or recommendations!
Til next time,