One year ago, I was on the phone with a reputation management client, going over his monthly report. I spent many hours collecting the data for this report and was proud to present the various tables and pivot charts I had assembled.
After explaining my findings for three or four minutes, I realized that the client hadn’t asked any questions or said a word. When I asked if he had any questions, he replied, “You know Chris, this is great and all but what does it have to do with my reputation? What is the overall status of my online reputation? Is it improving?”
That’s when I realized the value of simple client reporting.
Read more here: https://www.serpwoo.com/blog/experts/monthly-orm-reporting/